It’s been forty plus years for Luiz Carlos Trabuco

     Luiz Carlos Trabuco is the current president of Bradesco bank. He took over from Lázaro de Mello Brandão who resigned in 2007 at the age of 91 making him the longest-serving executive at the bank having worked there for a combined 75 years. His departure would leave the position open for Luiz Carlos Trabuco who as CEO was next in line and only the fourth person to ever assume that seat. Luiz Carlos Trabuco has worked for Bradesco for his entire life he was first employed as a clerk when he was only 17 and would manage to rise through the ranks to where he is today. His career at Bradesco has been as colorful as anyone else, and through sheer hard work, he has been able to prove himself worthy of any position he has taken. During his first fifteen years at the bank, he would move into various departments taking on different roles while at the same time trying to understand the dynamics that held Bradesco together. He would be appointed marketing director sometimes after and he was able to steer the department to more recognition both within the bank itself as well as improving relations with the public and media. After leaving this position, he became the CEO of Bradesco Vida e Previdência the bank’s division in charge of pensions he held this position for six years until 1998 before moving on to become a managing director. This would soon be followed by his appointment to executive Vice president the following year.

In 2003 Luiz Carlos Trabuco became president of Bradesco Seguros. This is the division in charge of insurance. At the time his mandate was very clear, achieve a substantial market share and grow the revenue streams from insurance. He took on the role with zest and by 2006 he had driven the insurer to 25 percent market share. This would mark one of his greatest achievements, and it was during the same year that he was named Insurance personality of the year.

Luiz Carlos Trabuco became president of the bank in 2009 and would oversee one of the biggest acquisitions made by the bank in 2015.

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